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The free renewal negotiation template
A solid, polite, business-first letter. Fill in the brackets, send it from your own email, and give them about a week to respond.
Dear [Landlord/Property Manager name], Thank you for sending over my lease renewal for [unit/address]. I've enjoyed living here for [X years/months], and I'd like to stay. I was surprised to see the proposed increase to $[proposed rent]. I've been looking at comparable units nearby, and similar [size/type] units are currently listing for $[comp rent range] — several with move-in specials. Given that, the proposed number is above what the market is asking right now. As a tenant, I pay on time, take care of the unit, and don't generate turnover costs — no vacancy, no cleaning and repainting, no listing fees, no leasing commission. Keeping a reliable tenant is worth real money, and I'd like to find a number that reflects that. I'd be glad to renew at $[your counter — e.g., current rent + a modest increase]. If we can agree on that, I'm ready to sign right away. Could you let me know by [date, ~1 week out]? I'd genuinely prefer to stay rather than start a move, but I do need the numbers to make sense. Thank you for considering this — I appreciate it. Best regards, [Your name] [Unit number]
Facing a bigger increase? Generic won't move a revenue model.
The Kit replaces every bracket with real data: named comps, actual asking rents, active concessions near you, and the vacancy math for your exact unit — with the 25% guarantee behind it.